Digital marketing is the process of marketing products or services through digital media, such as the internet, social media, and email. There are many free and paid digital marketing strategies with different goals and approaches to promote your business.
Although there are some digital marketing strategies that require costs, the costs are worth the results you will get. For easy bill payment if using a paid strategy, you can use the OCTO Mobile application from CIMB Niaga which has various digital banking features .
What is a Digital Marketing Strategy?
In business, a digital marketing strategy is a form of planning to utilize various digital channels to achieve business goals. This strategy can use free or paid methods, depending on the goals and budget of the business available.
Paid digital marketing strategies allow your business to reach a wider audience faster, but they are quite expensive. While free digital marketing strategies do not cost money, they take longer to produce results.
If you have a limited budget, you can start with free digital marketing strategies. However, if you want to get maximum results, you need to invest in paid digital marketing strategies.
5 Types of Digital Marketing Strategies
There are many digital marketing strategies that you can use. However, here are some common strategies used to develop a business in the digital era :
- Search Engine Optimization (SEO)
The first digital marketing strategy that is chosen to introduce a business is search engine optimization (SEO). This is a digital marketing strategy to increase the ranking of a website in search engines organically.
By using the right strategies, you can optimize your website content to make it easier for potential customers to find you when searching for products or services relevant to your business.
SEO can be done in various ways, such as creating quality content, using relevant keywords, and building backlinks or external links that come from third-party domain websites .
- Search Engine Marketing (SEM)
In addition to SEO, SEM is a powerful way to increase the number of visits to your website. This digital marketing strategy involves using paid advertising to appear in search engine results.
When you advertise on a search engine, your ad will appear at the top of the search results page, above the organic search results. If you use this digital marketing strategy , you will have to pay every time someone clicks on your ad.
- Social Media Marketing
As the number of social media users increases, it can be an opportunity to gain a wider audience. Social media marketing is a form of promotion using social media.
Social media marketing is included in effective digital marketing strategies to build relationships with potential customers and increase brand awareness .
- Email Marketing
Have you ever received an email notification containing a promotion for a particular product or service? That is what email marketing is all about , where this strategy aims to retain existing customers by providing informative content.
Email marketing is quite effective in staying in touch with customers and encouraging them to purchase your products or services.
- Content Marketing
Content marketing is a strategy that focuses on creating content in the form of writing, videos, infographics, and other quality content to attract attention and retain audiences.
Relevant and useful content can help you build brand awareness while increasing organic traffic to your company website.